Axminster Carpets The True Authentic

Creative Insight Photography Production

Brown Dog's mission was to create a significant and resonant brand proposition for Axminster Carpets. Following a comprehensive discussion with the senior management team, Brown Dog unearthed a remarkable piece of history – Axminster Carpets had pioneered the iconic Axminster Weave. A brainstorming session within the Brown Dog team gave rise to a compelling proposition: 'The True Authentic.' To bring this concept to life, a robust design was crafted, featuring a deep, British red – the very same hue used by the company back in 1755 when the ground-breaking weave was first invented.