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NEWS, INSIGHT & CREATIVE PUBLISHED BY BROWN DOG
Autumn-Winter 2024
The Autumn-Winter season for 2024 is well underway and we’ve seen ground-breaking creativity emerging from all sides, including this year’s Decorex and London Design Week.
Following the buzz we’ve seen around design shows this season, it’s clear the desire to see, touch and talk about new design and product launches is returning in full force.
Here are some of our highlights from the season so far…
“It’s really lovely to see a bathroom brand that’s pushing colour in a space where we’ve seen clinical and sterile environments for years.”
Roddy Clarke, Interiors Editor
“The bathroom is the first room you go into when you start your day and I think for many years, bathrooms have been forgotten about. People are too scared to inject some colour into their spaces. But what we’re seeing here with the hardware, the finishes, everything just feels really new, contemporary, and fresh.”
Nick Snow, Interior Designer at Nick Snow Design Studio
Clearwater Interiors
The most forgotten area of the home, bathrooms are often neglected by homeowners. After observing the rise of bigger and bolder aesthetics, Brown Dog created a campaign for Clearwater Interiors inspired by eccentric English design. Launching Clearwater Interiors’ new AW24 collection, this campaign celebrated the transformative power of colour and how it can be used in a completely unique way to enliven this overlooked space.
Embracing the diversity of the bathroom, Brown Dog worked together with renowned Interior Stylist, Marianne Cotterill, and celebrated photographer, Mark Anthony Fox, to inject vibrancy and character into this new collection.
Garnering huge press attention, Brown Dog secured coverage for the Clearwater Interiors AW24 collection in an array of prestigious interiors magazines and national titles, including Livingetc, Portaire, ELLE Decoration and many more. To accompany the collection’s exclusive Decorex launch, Brown Dog’s English Eccentric campaign encompassed a panel talk hosted by Interiors Editor, Roddy Clarke, of Homes & Gardens, ELLE Decoration and The FT fame.
Since their launch in October 2023, Brown Dog have grown the Clearwater Interiors Instagram by over 6,000 followers and increased reach by 530%. With visual media now considered a driving force behind brand perception, social channels are a key part Brown Dog’s English Eccentric campaign. Creating a cohesive and visually interesting profile constantly updated with the latest imagery, Brown Dog have positioned Clearwater Interiors as a premium brand with a luxury aesthetic.
Interiors Editor Roddy Clarke and Interior Stylist Marianne Cotterill at the Clearwater Interiors panel talk, October 2024
New English Interiors
New English Interiors by House & Garden Editor Elizabeth Metcalfe is an intimate look into the fascinating, eccentric home décor of those working in the creative arts. With striking layers of colour and pattern, these uniquely personal aesthetics are not only beautiful to look at but show the unfiltered eccentricity that often comes with quintessential English style.
“The shelves are lined with books and the mantlepieces laden with treasures and oddities; there is a mixture of high art and folk art. It is the way so many of us want to live.”
David Nicholls, Deputy Editor at House & Garden
Image: Dean Hearne
Amtico
Amtico celebrated the beauty of nature, relaunching their acclaimed Form collection at the beginning of the Autumn season. Focusing on the authenticity of organic tones and textures included within the collection. As Amtico’s production and photography agency for over 10 years and following another exciting shoot on location to capture the new floors in situ, Brown Dog launched a press campaign centred around capturing the calm of natural design showing the connection of mental well-being to nature.
Building from the ever-popular Biophilic trend, Brown Dog focused this campaign around mental well-being and connection to nature. Landing coverage in a number of renowned interiors magazines, this collection offers all the beauty of natural woods and stones complete with knots, grains and marbling. To emphasise Form’s connection to wellness, Brown Dog created a series of personalised press boxes including a NEOM candle, samples from the collection and a handwritten postcard, circulating a select group of key journalists.
“The Form collection taps into the essence of natural design, emulating organic materials like wood and stone. This connection to nature is so important for mental health and wellbeing and, by bringing this aesthetic into the home, we can enrich our environment with that same feeling of calm.”
Lucy Samuels, PR & Social Media Manager at Brown Dog
Lilla Rugs
Following their showcase at this year’s Decorex, it’s safe to say Lilla Rugs are firmly at the forefront of everyone’s minds. Founder, Camilla Stannard, is proud to bring a personal approach to rug making as she spotlights the rich, cultural heritage behind weaving. Armed with over 30 years of expert knowledge, Lilla Rugs source one-of-a-kind pieces directly from their country of origin bringing these ancient artworks to homes up and down the UK.
We’re proud to be Lilla Rugs press office, working with Camilla on exciting editorial features and opportunities.
Contact our PR team for all press enquiries.
Leonie Davis | leonie@brown-dog.co.uk | 07538 562252
Image: marksandspencer.com
The Power of Collaboration
Henry Holland x Harlequin
Now more than ever, the power of collaboration has never been more obvious. As part of their London Design Week itinerary, the Brown Dog team attended Henry Holland’s panel talk showcasing his latest collection in partnership with Harlequin. Building awareness and bringing a wider audience to this heritage brand, Holland lends a unique sense of ‘cool’ to the Sanderson Group.
This expressive collection of fabrics explores the vibrancy of colour, texture and eccentric design, allowing the audience the freedom to embrace pattern in a way they may have feared before. Creating an authentic story, this collaboration shows how partnerships serve to strengthen brands, unifying audiences and in this case, elevating Harlequin as a brand.
Bella Freud x Marks & Spencer
Feeding into the world of interiors, fashion is always at the forefront of the design world. Partnering with renowned fashion designer Bella Freud, Marks & Spencer saw first-hand the power of collaborations. Amid their fashion resurgence, working with Bella Freud has propelled the brand into headlines and hearts across the nation.
Reminiscent of a time when high street collabs were iconic cultural moments, this partnership not only tapped into the nostalgia of the M&S audience but once again lent credibility to its fashion line.
Partnerships at Brown Dog
Craig & Rose x Wallace Sewell
Hammonds x Style Sisters
Clearwater Interiors x Emily Forgot
Amtico Décor x National Trust
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